Introduction to Sync Deals

A synchronization deal (commonly called a **sync deal**) allows music to be paired with visual media such as films, TV shows, commercials, video games, and online content. This is one of the most lucrative opportunities for songwriters and artists, as it provides exposure while generating significant income. 

In this article, we’ll explore the types of sync deals, how they work, typical fees, and tips for securing them. 

1. What Are Synchronization Licenses ?

A **synchronization license** (or **sync license**) is a legal agreement that allows music to be used in "timed synchronization" with visual images. Examples include: 

- A song playing during a scene in a movie. 

- Background music for a TV show. 

- A track used in an advertisement or commercial. 

- Music paired with gameplay in a video game. 

Transcription Licenses

While sync licenses cover visual media, **transcription licenses** are required for radio commercials since they don’t involve visuals. 

2. Types of Sync Deals 

2.1 Motion Pictures

Sync deals for movies can vary significantly depending on the budget and type of production : 

- Major Studio Films : Sync licenses typically range from **$15,000 to $50,000** for perpetual rights. Main title songs can go up to **$150,000**. 

- Independent Films : Smaller budgets often involve step deals, starting at **$2,500 to $7,500**, with additional fees tied to the film’s success. 

2.2 Television

TV sync deals depend on the type of network and distribution : 

- Free and Basic Cable : Fees range from **$2,500 to $5,000** for a five-year license. Perpetual licenses cost around **$6,000 to $7,500**. 

- Pay TV : Similar pricing to free/basic cable. 

- Foreign Theatrical : If the TV show is released in theaters abroad, fees may reach **$15,000**. 

- Home Video : Additional payments between **$6,500 to $8,500** for releases on DVD or streaming platforms. 

2.3 Commercials

Sync deals for commercials are among the most lucrative : 

- National Campaigns : Fees range from **$75,000 to $500,000** for one-year usage. Well-known songs can earn millions. 

- Regional or Local Campaigns : Lower fees but still profitable. 

2.4 Video Games

Music for video games is often licensed for flat fees, ranging from **$2,500 to $10,000**, depending on the game's scale and popularity. 

2.5 Online Content

Sync deals for online videos (e.g., YouTube ads, corporate videos) are usually less expensive, ranging from **$500 to $5,000**. 

3. How to Secure Sync Deals

3.1 Build Relationships with Music Supervisors 

Music supervisors are responsible for selecting songs for visual media. Networking with them is crucial for landing sync deals. Attend industry events, showcase your music, and stay professional and persistent. 

3.2 Work with Sync Agencies or Publishers

Many artists partner with sync agencies or publishers who specialize in placing music in visual media. These professionals have established connections and can pitch your songs to the right people. 

3.3 Create High-Quality Recordings

Sync deals require polished, professional recordings. Ensure your music is mixed and mastered to industry standards. 

3.4 Metadata and Licensing Readiness 

Make sure your tracks are properly tagged with metadata (title, artist, genre, mood, etc.) and that you own or control all rights to the music. This makes it easier for supervisors to license your work. 

3.5 Offer Instrumental Versions 

Many sync opportunities require instrumental versions of songs for background use. Prepare these in advance to increase your chances of landing deals. 

4. Negotiating Sync Deals

4.1 Understand the Scope of Rights

Clarify the rights being granted, such as :

- Territory : Is the license for domestic or international use? 

- Duration : Is the license for a limited time or perpetual? 

- Media : Will the music be used in theaters, on TV, or online? 

4.2 Ask for Additional Fees

Negotiate additional fees for uses like: 

- Trailers and Advertising : If the song is used to promote the film or show. 

- Home Video Releases : For DVDs or streaming platforms. 

4.3 Protect Your Performance Royalties 

Ensure broadcasters (TV networks, streaming platforms) have valid performance licenses so you can collect royalties through PROs (Performance Rights Organizations). 

5. Typical Sync Fees

6. Why Sync Deals Matter

Sync deals are a win-win for artists and media producers :

- Artists : Gain exposure, royalties, and upfront payments. 

- Media Producers : Enhance their projects with compelling music that resonates with audiences. 

7. Final Tips for Success

- Be proactive in promoting your music to sync agencies and supervisors. 

- Diversify your catalog to include various genres and moods. 

- Stay informed about industry trends and fee structures. 

- Collaborate with professionals who specialize in sync placements. 

Conclusion

Sync deals are a powerful way for artists to monetize their music while gaining exposure in films, TV, commercials, and more. By understanding the types of deals, typical fees, and strategies for securing placements, you can unlock new opportunities and maximize your earnings in the music industry.